The recent consecration of the Ayodhya Shri Ram Mandir has not only marked a significant spiritual milestone but has also set off a remarkable surge in business activity across India.
The trade, reaching an impressive Rs 1.25 lakh crore, has left a considerable impact on key regions, particularly Delhi and Uttar Pradesh.
Let’s delve into the details of this economic upswing and understand the driving forces behind what is being termed as the “Sanatan economy.“
The Sanatan Economy
Attributed to the Confederation of All India Traders (CAIT), the surge in trade is coined as the “Sanatan economy.” Led by National President BC Bhartia and Secretary General Praveen Khandelwal, this unique economic model revolves around faith driven commerce, primarily involving small businesses and entrepreneurs.
Beyond its spiritual symbolism, the Ram Mandir is now viewed as a catalyst for economic expansion, creating opportunities across diverse sectors.
Regional Impact of Ayodhya Ram Mandir
The consecration of Ayodhya Ram Mandir has left its mark in key regions, with Delhi registering an impressive Rs 25,000 crore in trade and Uttar Pradesh boasting an even more substantial Rs 40,000 crore.
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These numbers signify a widespread impact, reflecting the involvement of businesses and entrepreneurs in various sectors.
Entrepreneurial Opportunities after Ayodhya Ram Mandir consecration
Bhartia and Khandelwal, recognizing the potential of this unique economic momentum, emphasize the need for entrepreneurs and startups to seize the opportunity.
CAIT is planning a seminar in New Delhi to explore emerging entrepreneurial avenues, aiming to guide business owners in harnessing the economic benefits emanating from the Ayodhya Ram Mandir consecration.
National Campaign for Ram Mandir
Under the CAIT’s national campaign “Har Shahar Ayodhya Har Ghar Ayodhya” over 30 thousand trade bodies orchestrated more than 1.5 lakh programs nationwide from 1January to 22 January 2024.
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These programs included Shri Ram Shobha Yatra, Ram Pheri, Shri Ram Sanvad and devotional musical programs, showcasing the widespread impact of the Ayodhya Ram Mandir on various businesses.
Spiritual Offerings Driving Sales
The sales of Ram Mandir related merchandise have witnessed a significant surge, ranging from models, garlands, door decoration items, flags, caps, bangles, bindi, paintings, to pictures of Shri Ram Darbar.
This surge also extends to items used for spiritual offerings, including sweets, dry fruits, clay lamps, brass lamps and firecrackers.
The clergy, including priests and Brahmins nationwide, have experienced a notable upswing in their activities.
Collective Resolve
With over 9 crore small and large businesses expressing their faithfulness to Shri Ram, the CAIT, in collaboration with the Sunshine Foundation released an anthem, “Har Saaj Mein Ram Baje Har Ghar Mein Ayodhya Saje” reflecting the collective resolve to bring Shri Ram into every household.
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This unity of purpose has further strengthened the economic impact of the Ram Lalla consecration.
Conclusion
In conclusion, the consecration of the Shri Ram Janma Bhoomi Mandir in Ayodhya has not only deepened the spiritual roots of the entire nation but has also acted as a powerful catalyst for rapid economic growth.
The Sanatan economy, driven by faith and unity, has provided substantial opportunities for businesses, entrepreneurs, and even luxury brands.
As the nation continues to embrace this newfound economic momentum, the potential for further growth and prosperity seems promising.
The Ayodhya Ram Mandir, beyond its religious significance, is indeed shaping up to be a beacon of economic hope for the diverse sectors of India.
